American Throwback

BRAND: Nostalgia, Family, National Pride

I’ve done many illustration and graphic design projects for the husband & wife team that is American Throwback (A.T.), but my favorites were designing their logo, a.k.a. the “Stamp”, and creating the Shield design that was used on several different products.  I loved creating new and fun, yet nostalgic Americana pieces with them.  Being able to create almost so many of the design products for this company, from ideation to product photo was a blast.  The family is great and they believe in what they sell.  It’s an added boost to my ego, as well, to see my work walking around in the world.  The husband, a humorous romantic, is in charge of T-shirt production.  I am always touched by his wonder when I bring his ideas to life.  The wife is an EXCELLENT cook and has created her own BBQ sauces.  I had the honor of making her bottle labels.

Halm Metal Fab

BRAND: Nostalgia, Family, National Pride

Halm Metal Fab is a long time client that keeps coming back for more.  Once upon a time we started out together creating their logo, which they wanted to make into a sticker that they could put on all of their metal fabrications.  It had to be bold, readable from a distance and above all it had to be COOL.  I went on to make their business cards, letterhead, envelopes, postcard mailers and storefront signs for both their metal fabrication shop and a sister shop for vehicle modulation.  Of course they needed a “uniform” as well, so we created a sexy pin-up style T-shirt for their employees and clients to wear, and just this Christmas we made a new holiday version of the pin-up for promotional sweatshirts and a vehicle wrap for a race car.  I have also had the pleasure of creating and maintaining their website for the past 20 years.  

Client: S.D. MacDonald

Steven MacDonald builds GORGEOUS homes, so I had to make sure that I designed a gorgeous product for him.  He loved the flier that we made and asked me to designa logo for his landscaping business.  He wanted the design to be similar to his construction logo and he was very happy with the results.

Client: BZO Buddy

BZO Buddy was an interesting project. The client needed a complete package, consisting of a logo, business card and someone to actually create his product idea. He sketched out the specs for the product and I laid it all out for him in a visually pleasing way, because, well, that’s my job. In the process, we landed easily on his new logo. The product literally spoke for itself.